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Increased hygiene awareness is driving growth
May 30, 2018
By: Tara Olivo
Associate Editor at Nonwovens Industry
Technavio market research analysts forecast the global hygiene adhesives market to grow at a CAGR of close to 9% during the period 2018-2022, according to their latest report. Increased hygiene awareness has contributed to a high global demand for hygiene products. This, in turn, has contributed to the growth of the global hygiene adhesives market. Factors such as the increased sale of baby diapers, the rise in disposable income levels, the advent of online shopping, and comparable prices of product offerings have contributed to an increase in demand for hygiene adhesives. These factors have contributed to extensive research on hygiene maintenance and hygiene-related health issues. According to a senior analyst at Technavio for additives, adhesives, and sealants, “The increase in hygiene consciousness can be attributed to factors such as urbanization, increased influx and migration of populations, and the advent of the social media. This has positively impacted the market for hygiene adhesives.” This market research report segments the global hygiene adhesives market into the following applications (baby diapers, sanitary napkins, and adult diapers) and key regions (the Americas, APAC, and EMEA). Of the three major applications, the baby diapers segment held the largest market share in 2017, accounting for nearly 47% of the market. The market share for this application is expected to decrease by 2022. The fastest growing application is sanitary napkins, which will account for nearly 30% of the total market share by 2022. EMEA was the leading region for the global hygiene adhesives market in 2017, accounting for a market share of nearly 37%. By 2022, APAC is expected to register the highest growth rate.
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